Doing What You Love
I had lunch with a friend today and one of the things we spoke about was figuring out how to laser aim my coaching business.
We were talking about what I do - writing and coaching - and speculated what kind of a niche I could establish. Now I love everything about what I do. I write poetry, essays, short stories, novels, non-fiction books -- I've even written songs. I coach people on anything - starting businesses, making business grow, changing careers, getting healthy, writing, community contribution, ... anything. But she asked me what I loved most and what was the most satisfying. Hard to pick that out. Most coaching is really rewarding. Then I recalled something.
I had a client who wanted to increase her income. She doubled it. She wanted to market a business. She did. She wanted to give a seminar. She did. And she wanted to love her husband again. That's a really challenging goal. They all are, of course, or they wouldn’t be goals. But to rebreathe life; to rekindle the flame, to complete the past and start even fresher. She did that, too. (I love this client. She's still in my life) But she hasmn’t been the only one. One of my clients created an extraordinary relationship with her teen age son. Another with her daughter; another with his wife. And there have been others.
My friend lit up. She said that was the niche, that people fear divorce; they dread the prospect - and they aren't necessarily satisfied with marriage counseling. Well - Been there, done that. And my 37-year marriage keeps getting better. And then I saw that that could be my way in. The actual coaching is on everything. I love being able to win in business, create contribution and well-being. But the focal point could be refreshing relationships. Let me know what you think. I want to know.
So this blog is an announcement blog. Watch this space.
We were talking about what I do - writing and coaching - and speculated what kind of a niche I could establish. Now I love everything about what I do. I write poetry, essays, short stories, novels, non-fiction books -- I've even written songs. I coach people on anything - starting businesses, making business grow, changing careers, getting healthy, writing, community contribution, ... anything. But she asked me what I loved most and what was the most satisfying. Hard to pick that out. Most coaching is really rewarding. Then I recalled something.
I had a client who wanted to increase her income. She doubled it. She wanted to market a business. She did. She wanted to give a seminar. She did. And she wanted to love her husband again. That's a really challenging goal. They all are, of course, or they wouldn’t be goals. But to rebreathe life; to rekindle the flame, to complete the past and start even fresher. She did that, too. (I love this client. She's still in my life) But she hasmn’t been the only one. One of my clients created an extraordinary relationship with her teen age son. Another with her daughter; another with his wife. And there have been others.
My friend lit up. She said that was the niche, that people fear divorce; they dread the prospect - and they aren't necessarily satisfied with marriage counseling. Well - Been there, done that. And my 37-year marriage keeps getting better. And then I saw that that could be my way in. The actual coaching is on everything. I love being able to win in business, create contribution and well-being. But the focal point could be refreshing relationships. Let me know what you think. I want to know.
So this blog is an announcement blog. Watch this space.